1. Business Name (Provisional): StoryLayer
2. Industry: MediaTech / Edutainment / Streaming / Creative Tech
3. Problem Statement:
Traditional video content is passive and linear. Viewers have no agency, and creators lack tools to easily build immersive, interactive content. Meanwhile, demand is growing for next-gen storytelling formats across entertainment, education, and marketing.
4. Solution:
StoryLayer is a web-based platform for creating, hosting, and distributing interactive video content. Creators can build “choose-your-own-adventure” videos, branching narratives, educational modules, or product demos where viewers make choices and influence outcomes in real-time.
Built with a drag-and-drop interface, templates, and integrations with YouTube/Vimeo, StoryLayer makes interactive video accessible to storytellers, educators, and marketers without coding.
5. Target Audience:
- Content creators and indie filmmakers
- Online educators and e-learning platforms
- Marketing agencies and product teams
- Game designers and immersive media studios
- Brands and publishers looking to innovate content
6. Goals:
- Onboard 25,000 creators in first 2 years
- Host 1 million+ interactive video sessions by year three
- Establish 100+ B2B clients (media, edtech, brands)
- Enable monetization for creators through licensing and ad tools
7. Unique Selling Proposition (USP):
- No-code editor with timeline branching and media linking
- Real-time viewer analytics and engagement heatmaps
- Export to websites, LMS, apps, or OTT platforms
- Monetization tools: subscriptions, unlocks, affiliate embeds
8. Revenue Model:
- Freemium access: limited free usage, paid tiers unlock features
- Creator plans: based on storage, export options, analytics
- B2B licenses for education, media, and marketing agencies
- Revenue share on monetized public content (ads, affiliate tools)
9. Go-to-Market Strategy:
- Partner with online learning providers, YouTube educators, and digital studios
- SEO targeting keywords like: “interactive video builder”, “choose your own adventure creator”, “video branching platform”, “online storytelling tools”, “no-code edtech video”
- Showcase case studies in e-learning, advertising, and entertainment
- Launch content competitions and creator incentives
10. Competitive Analysis:
While platforms like Eko and H5P offer interactive elements, StoryLayer focuses on creative freedom, ease of use, exportability, and monetization. It serves both B2C creators and B2B educators/brands with a versatile toolkit.
11. Technology Stack:
- Frontend: React + HTML5 video + GSAP
- Backend: Node.js + Firebase
- Video rendering: AWS MediaConvert or FFmpeg
- Analytics: Mixpanel + proprietary engagement engine
- Integrations: YouTube, Vimeo, SCORM (LMS), Zapier
12. Funding Requirements:
Startup investment of $280,000:
- $100,000 – Interactive editor and player development
- $60,000 – Creator onboarding, template design, and education
- $50,000 – Video hosting and CDN infrastructure
- $40,000 – Marketing, content campaigns, and PR
- $30,000 – Legal, data protection, and media rights compliance
13. Impact and Relevance:
StoryLayer redefines digital storytelling by blending video and interaction into immersive experiences. It promotes active learning, creative exploration, and innovative media engagement — supporting SDG 4 (Education), SDG 9 (Innovation), and SDG 17 (Partnerships).
14. Long-term Vision:
To become the leading interactive video creation ecosystem — empowering creators, teachers, and brands to turn passive viewers into active participants.
Want to Start This Business in Your Region?
Interested in bringing StoryLayer to your market? We offer full setup, licensing, and onboarding support for a small service fee.
📩 Contact us at: https://galileostart.com/contact-us/
All rights reserved. This business concept and materials are protected. Do not copy or distribute without permission.
